Here are some tips on how to achieve clean, high quality images:
Background: Use a plain white/light or neutral background with no clutter so the product is easy to spot. Center it with a little breathing room.
Lighting: Shoot in soft, even light (diffused window light or a lightbox). Avoid harsh shadows or weird color tints.
Sharpness: Stability + focus matter most. Use a tripod or steady surface, focus on the main label, and shoot at max quality (no digital zoom).
Labels: Make sure the front label is readable at a glance. Shoot straight-on, and add a close-up if text is small.
Consistency: Keep the same background, lighting, angle, and crop across all products for a clean, professional menu.
Recommended resolution & file setup (e-commerce friendly)
Image dimensions: 2000 x 2000 px (square / 1:1)
File format: JPEG for most products (best quality) / PNG only if transparency needed
Skip ahead to view photo examples for each category:
Here are some tips for how to shoot photos for specific categories:
Flower
If jar/bagged: clean shot of closed packaging with label readable
Secondary: product out of package on a clean surface to show bud structure.
Keep color accurate—avoid oversaturation and heavy shadows
Example of clean, high quality photos:
Example of what not to do:
These photos don’t showcase the product in the best way. The lighting and angle make it harder to see clearly, the jar label isn’t fully facing forward, and the images aren’t in a square format—so they may appear cropped when uploaded to the product profile.
Prerolls
If in packaging: sealed tube/pack front on with label forward.
If out of packaging: clean shot of preroll laying down or standing up on a clean surface
Secondary: open pack with pre-roll(s) neatly aligned.
Example of clean, high quality photos:
Example of what not to do:
These photos are okay overall, but they could be stronger. The top image has uneven, flat lighting, and the bottom one is slightly off-center and not in a square format, so it may end up cropped when uploaded to the product profile.
Edibles
If in packaging: straight head-on shot showing labels (compliance + quick identification).
If out of packaging: the edible arranged on a clean surface
Example of clean, high quality photos:
Example of what not to do:
This photo doesn’t showcase the product clearly. The focus is on the back portion, leaving the main product blurred in the foreground, and the full item isn’t visible. It’s also not in a square format, so it may appear cropped when uploaded to the product profile.
Concentrates / Extracts
If in packaging: closed container with label readable
If out of packaging: close up shot of extract on clean surface or dab tool to show consistency
Avoid glare—glass jars need diffused light and angled lights.
Example of clean, high quality photos:
Example of what not to do:
This photo doesn’t present the product accurately. The lighting is uneven, which throws off the true color of the extract, and the shot is framed too tightly with little room around the product. It’s also not in a square format, so the edges may be cropped when uploaded to the product profile.
Vapes & Cartridges
If in packaging: boxed or tube packaging, straight-on.
If out of packaging: device/cart standing up on a clean background
Example of clean, high quality photos:
Example of what not to do:
This photo doesn’t showcase the product as clearly as it could—the lighting is uneven and the angle feels a bit odd. It’s also not in a square format, so it may appear cropped when uploaded to the product profile.
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